Chapter 125 Genius Design, Angel Wings, Bringing The Victoria's Secret Show To Paris Fashion We
Chapter 125 Genius Design, Angel Wings, Bringing The Victoria's Secret Show To Paris Fashion We
Haidu.
"Harper's Bazaar" magazine office in Jiangpu District, as the annual Paris Fashion Week approaches, the entire magazine office is busy.
"Fashion is dead."
"Consumers no longer pay attention to the classic designs of Chanel and Dior women's clothing, but instead pursue a kind of work clothes."
"The current fashion circle is really boring."
Editor-in-chief Ms. Zheng Dan said.
She looked at the news on the Internet that Jian Jia's work clothes were sold for 980 million, and she couldn't accept it.
"Jian Jia, it's really quite capable of living."
"Jian Jia, for a long time, he has not advertised with us, it is really stingy.
"What I'm talking about is that Jian Jia is too stingy when it comes to advertising."
“This company sucks.”
"If luxury companies were like Jian Jia, our Harper's Bazaar would have closed down a long time ago.
"Fortunately, there are big foreign brands supporting us, otherwise, we would all have to drink Northwest Wind."
The editors complained one after another.
Harpers Bazaar is one of the world's four major fashion magazines, the domestic version of "Harpers-BAZAAR".
The media industry, to put it bluntly, relies on advertising for a living.
But Jianjia.
I earn a lot of money, and my mouth is full of oil, but I never do any public relations or advertise for a penny, so the magazine can't make money.
Invisibly, Jian Jia has deeply offended the domestic media industry.
"Ding dong․."
At this time, the mailbox rang. Zheng Dan opened it and saw that it was an email from the LVMH Group, entrusting Harper's Bazaar to do some promotion for LVMH's brands.
LVMH has jurisdiction over more than 40 luxury brands such as Dior, LV, FENDI, De Beers, MacQueen, and Hennessy.
Has been the main advertiser of "Harper's Bazaar".
Because Paris Fashion Week is approaching.
The promotion fee for this phase is as high as 5 million yuan!
end of letter.
LVMH Group also asked Harper's Bazaar to write several soft articles criticizing Jian Jia, with "conservative", "old-fashioned" and "old" as the main points of criticism.
"It seems that LVMH can't bear it at last."
"I want to take advantage of the Dongfeng of Paris Fashion Week and hit Jian Jia severely in the public opinion."
"Conservative design is indeed Jian Jia's deathbed."
"Usually, Jian Jia refuses to advertise for a penny, and doesn't do a good job in media relations, but don't blame us, we media people, we don't show mercy.
Zheng Dan sneered.
Writing soft articles and criticizing domestic luxury goods is what Harper's Bazaar has always been good at.
soon.
Harper's Bazaar released a popular scarf -- "Jian Jia, conservative design, marketing is king!".
With the horror influence of Harper's Bazaar.
The number of views of this article soon exceeded one million!
Hold tight.
"Beauty Magazine", "Shanghai Clothing" and other magazines, as well as fashion big V accounts, have released hot articles one after another.
"The favorite of older consumers, Lian Xia's conservative design!"
"The average age of Jianjia consumers is the highest among all major luxury brands!"
"Jianjia, the favorite of middle-aged and elderly people!"
"For real avant-garde design, you have to watch Paris Fashion Week, Dior women's clothing, and Pirate Lord!"
"Paris Fashion Week is called real fashion!"
One after another, the blockbusters are released.
Jian Jia, because she doesn't advertise for a penny, has already become a thorn in the eyes of the media people, a thorn in the flesh.
At this moment, they rushed forward, wishing to tear up Jian Jia's brand.
Jianjia Workshop.
In the 80s-style meeting room, a meeting was being held, and the atmosphere was extremely solemn.
"Mr. Gu."
"If you want me to say, these media are too much!"
"Our Jian Jia design is following the classic route. Besides, the nail bracelet is not avant-garde enough. Why do you say we are conservative?"
Aunt Liu looked at the online reports and said unconvinced.
The wealthy class hates getting old the most. Once a product is labeled as "conservative" or "old-fashioned", the rich will immediately stay away from it.
This wave of public opinion is really accurate and ruthless.
Straight to Jianjia Mingmen!
"These media people, to put it bluntly, are all evil forces on the Internet."
"If you don't pay the public relations fee, you will be blacked out."
"This is the same reason as the evil forces in reality charge protection fees.
Yao Liping commented.
Jianjia Company, with tens of billions of revenue, is a big piece of fat in the eyes of media people, and they wish they could step forward and take a bite.
For the sake of word of mouth, big companies will usually obediently pay and let things go.
some discussion.
The conclusion drawn by the high-level executives is also very simple. They spent tens of millions of public relations fees to silence the mouths of this group of media people.
"Everyone."
"We are Jianjia, we act upright, we sit upright, we have our own persistence, and we will never bow to the media."
"Since the media criticized us for being conservative and saying that Paris Fashion Week is the real fashion, then we, Jianjia, will go to Paris Fashion Week and speak with our products!"
Gu Bai said lightly.
Paying protection fees, what a joke, Gu Bai would rather spend tens of millions for charity than to make it easier for these media people.
"Paris Fashion Week?"
Hearing this proposal, all the high-level officials were stunned.
Paris Fashion Week.
The first session was held in 1910, and the venue was set in the Calucelles Hall of the Louvre and the Tuileries Garden. Due to Paris' strong fashion appeal and open and inclusive spirit, Fashion Week has achieved unprecedented success.
Even during World War II, Fashion Week still did not stop.
For hundreds of years.
Paris Fashion Week, with ups and downs and ups and downs, is always the highest event in the fashion industry.
Among the four major fashion weeks in the world, Milan Fashion Week is always conservative, Fog City Fashion Week is monotonous, Twisted Fashion Week is full of copper smell, and Paris Fashion Week is the place where dreams are made
Countless fashion trends are born here.
The Pirate Lord, Tom Ford, Yohji Yamaben, all the talented new stars in the stunning fashion industry have risen again from the Fashion Week.
Longguo's fashion industry only started in the 1990s and is very young. It has always had a weak presence in Paris Fashion Week.
Jianjia women's clothing.
If you want to expand your influence, landing in Paris Fashion Week is a sure thing.
But consider.
Fashion Week has always followed a bold, wild and avant-garde style. Xiaoxiangfeng is a celebrity style, which is suitable for daily wear, but it may not be suitable for the Paris show.
So Gu Bai decided to put the newly designed Victoria's Secret underwear on Paris Fashion Week.
This decision shocked the entire Jian Jia executives!
"President Gu․."
"Well, put underwear on Paris Fashion Week, am I right? Is this really appropriate?"
Aunt Liu blushed.
Paris Fashion Week is the most prestigious event in the fashion industry. Is it really appropriate to send a group of models to the catwalk in underwear? Wouldn't it be a bit too revealing?
"Underwear is very intimate clothing."
"Will underwear models look a little too vulgar?"
Yao Liping also expressed her concerns.
Jian Jia's brand image has always been high-profile, but when she suddenly launched a lingerie catwalk, it inevitably reminds people of vulgarity.
For these two questions.
Gu Bai has already considered it carefully. In fact, the Victoria's Secret company in the previous life also made detailed considerations.
"Times are different."
"Whether you are a man or a woman, you have the right to show your body. Showing underwear is also a form of confidence in your body.
0. Ask for flowers...‥
"Underwear catwalks are indeed easy to make people feel vulgar, and there is a suspicion of RSQ."
"but"
"If we, behind the model, design a pair of pure angel wings, using the angel's label of purity, we can dilute the RSQ element of underwear."
Gu Bai explained a pass.
Pick up a pen, draw a brief design draft on the white paper with a few strokes back and forth.
The 1.8-meter supermodel, wearing a set of Victoria's Secret underwear made of brocade, walked on the brightly lit runway with long legs more than 1 meter long, attracting countless eyes.
On the back of the supermodel, there is a pair of angel wings with a wingspan of more than three meters, sewn with pure white feathers, and incomparably holy.
Noble, sexy, glamorous, pure!
All the beautiful words are not enough to describe this angelic model.
Beautiful, so beautiful.
This is the catwalk style that everyone has never seen before!
The model only wears a set of underwear and a pair of wings, but there is nothing vulgar about it, only noble and holy!
This is just a Victoria's Secret model with such an aura.
can not imagine.
If hundreds of Victoria's Secret models, all 1.8 meters tall, fit, with angel wings, walked towards the catwalk with long thighs, how impactful it would be!
0
*****
Absolutely, the visual enjoyment of nuclear bomb level!
"This kind of runway, I would like to call it, the Victoria's Secret Angel Show.
"These models, will be called, Victoria's Secret Angels."
Gu Bai smiled slightly.
last life.
The first Victoria's Secret Fashion Show was held in 1995. With angel wings and a unique typhoon, once it was launched, it immediately became popular all over the world and became a phenomenal fashion festival.
It became popular, such as Gisele Bundchen, Miranda Kerr, He Wen, Taylor Hill and other angel supermodels.
The worth of these supermodels exceeded hundreds of millions of dollars at their peak, and they became money-absorbing monsters.
Victoria's Secret.
Also relying on the Victoria's Secret show, it promoted the rotten products to the whole world, reaped a large amount of huge profits, and the market value once soared to 40 billion US dollars.
But this life.
For the Victoria's Secret Show, this phenomenal fashion show, Gu Bai prepared, created it himself, and moved it to Paris Fashion Week.
Let those who say that Jian Jia is conservative, take a look at what is shocking, what is sexy, and what is a phenomenal catwalk scene.
keep.
This word will always be insulated from Jianjia!
As for the popular Victoria's Secret Angel in the previous life, Gu Bai is not prepared to take advantage of those foreign girls, but is prepared to leave this opportunity to his own shop assistants.
"Victoria's Secret Angel Show."
"For model candidates, I think there is no need to find outsiders.
"Our newly recruited shop assistants, He Wen and others, are all over 1.8 meters tall, and their physical conditions fully meet the standards of supermodels."
"Since the outside world is saying that Jian Jia recruited an international supermodel team."
"Then as they wish."
"We, Jian Jia, will create our own international supermodel group."
Gu Bai knocked on the table and said.
Some details were hammered out and the meeting was over.
Aunt Liu, Yao Liping and other high-level officials were still deeply shocked.
Originally because of online public opinion.
Everyone is very passive.
But boy.
At the meeting, Gu Bai directly drew a super big pie, and it was the Victoria's Secret Angel Show, and it was the Paris Fashion Week, and he also wanted to create an international supermodel team.
This pie is really a bit big, and it needs to be digested carefully. Once it succeeds, the negative public opinion on the Internet will also disappear in smoke.
Next, the entire company will start producing Victoria's Secret underwear to prepare for Paris Fashion Week. .
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