togophonebook Chapter 166 When Jian Jia Started A Price War, Ruishi Watch Industry Felt Pain, And Double 11 Revenu
Chapter 166 When Jian Jia Started A Price War, Ruishi Watch Industry Felt Pain, And Double 11 Revenu
Omega Asia Headquarters.
meeting room.
The MV of "Green Aurora" was played in a loop over and over again, and all the Omega executives watched it in awe.
"oh-fuck!"
"In order to promote Green Water Ghost, Jian Jia even wrote a Divine Comedy and filmed a world-class MV!"
Jean Gero spread out his hands with a look of disbelief.
The day is down.
The entire network has been brainwashed by "Green Aurora". No one cares about the "Return to the Moon" commercial made by Omega with a lot of money.
Compared with marketing, Jian Jia's level is simply an era ahead.
"Mr. President, judging from online public opinion, most of the potential consumers of Constellation Snoopy have turned to Jianjia Submariner."
"The only thing that makes consumers uncertain is the aggressive pricing."
"As we all know, Jian Jia's pricing has always been black-hearted, and a knife sells for 15 million!"
"Compared to Jian Jia, our Omega is very cost-effective."
Reported by Marketing Manager.
"Value for money?"
Jean Gero chewed the word with a little bitterness.
It is a shame that the dignified Omega has been reduced to the point where it focuses on "cost-effectiveness".
"Use the urine property of Jianjia."
"This green water ghost is likely to be priced at 200,000."
"Our Omega focuses on the market space of 50,000 to 120,000 yuan, so there will be no competition."
"I hope that Jian Jia will be as black-hearted as ever.
Jean Gero said weakly.
Although he doesn't want to admit it, the current Omega just wants to act according to Jian Jia's face and eat Jian Jia's leftovers.
This feeling of relying on others was his first experience, and it was really uncomfortable.
7 o'clock in the evening.
The Jianjia website has been refreshed, and Jianjia Submariner is officially launched.
[Commodity: Jianjia Submariner watch. 】
[Price: 80000 and a half. 】
80000!!
When seeing the price, the conference room was silent, and the eyes almost popped out, looking at this price in disbelief!
"80000?"
"My God, is Jian Jia crazy?"
"Omega, 1500 meters diving depth, +2 seconds error, perfect parameters, actually sold for 80,000?"
"Such a watch will explode if it sells for 200,000 yuan!"
"Have Jian Jia's conscience been discovered?"
"How is it possible, such a watch sells for 80,000 yuan a piece, how can other manufacturers survive?"
"Jian Jia, is this a price war?"
"Jian Jia, is this going to give us a way to survive..."
"Oh-shit, when Jian Jia is fighting a price war, this feeling is too scary!"
"If it is 80,000 yuan, Jian Jia's goal is to grab the market range between -120,000 yuan
"With all due respect, after today, all the watches with between 50,000 and 120,000 yuan will have a hard time!"
"Jian Jia, this is going to change the life of our Ruishi watch industry..."
"This pricing reminds me of the quartz crisis that year!"
The conference room exploded!
Previously, Omega's executives predicted that Jian Jia's selling price would generally be above 200,000.
Unexpectedly, Jian Jia came to a king bomb, directly 80,000!!
This feeling.
Just like Porsche released the Cayenne, priced at 300,000, then BBA, the three major luxury car companies, will be wailing everywhere, and disaster is imminent!
"The watch industry is very similar to the automobile industry.".
"In every price range, there are always a few models, like Tian Zhe."
"Reduce the sales of Cayenne to 300,000, how to sell the Mercedes-Benz C, how to sell the Mercedes-Benz E-Class, BMW 3 Series, 5 Series, Audi A4, A6...without exception, they will all be hit by dimensionality reduction."
"Jian Jia, I want to use green water ghosts to dominate the market between 50,000 and 120,000."
"I'm afraid our life will be difficult."
Jean Gero looked serious.
The green water ghost sells for 80,000 yuan.
Consumers with a budget of 50,000 yuan can buy a green water ghost by gnashing their teeth and adding 30,000 yuan.
Consumers with a budget of 120,000 can save 40,000 and buy green water ghosts.
The price is...high!
Jian Jia made it clear that he wanted to sacrifice profits to eat up this huge market space.
"Report!"
At this time, the little secretary hurried in, out of breath, and said: "Report, Mr. President, all the orders and pre-orders under our Omega banner have a large number of returns!
"The reason for the return, without exception, is the consumer, who wants to buy Jianjia Submariner!"
Omega's flag.
There are four King Kongs in total.
Seahorse series, public price, 52,000 yuan.
Speedmaster series, public price, 62,000 yuan.
Constellation series, public price, 72,000 yuan.
Butterfly series, public price, 122,000 yuan.
well..
Omega's products perfectly cover the price range of 50,000-120,000. In this range, the sales volume is very high, and the profit is also good [Omega ten heavy food is full of oil.
But ironically, it was hit perfectly by Jian Jia's price war.
All products.
They are all facing the severe impact of the "green water ghost".
"Command down."
"Omega's full line of products, double 11-day rewards!"
"Constellation Snoopy, give all users a coupon of 30,000 yuan."
"Hippocampus series, a 15,000 yuan coupon is presented.
"Speedmaster series, a 20,000 yuan coupon will be presented.
"Constellation series, a 23,000 yuan coupon will be presented.
"Butterfly series, two watch bags are given as a gift, and the warranty is extended for one year, but the price has been raised to about 150,000."
Jean Gero ordered.
Commodity pricing, of course, cannot be changed, but coupons can be used to let the mass-market Constellation series, Speedmaster series, and Seahorse series exit the price range of 50,000 yuan.
For the Diefei series, it is unrealistic to drop below 50,000, so the price will be raised to 150,000, which will also avoid competition with the green water ghost.
Do something.
Jean Gero was powerlessly laid out on the boss's chair. With Omega's appeal and extra discounts, the sales of this Double 11 should not be too ugly.
But the profit, I'm afraid it will be discounted by half.
He deeply felt that when Jian Jia started a price war, it was a terrible thing.
The days when Omega and other Swiss watch companies just sucked blood from the Longguo market casually are probably gone forever.
E.
Swiss Blancpain Asia Headquarters.
This moment.
The senior executives of Blancpain, looking at the price of 80,000 yuan for Green Water Ghost on the screen, fell into silence for a while.
Blancpain's popular fried chicken, Fifty Fathoms, and Green Water Ghost have perfectly formed a competitive relationship.
Fifty Fathoms, with a diving depth of 1,000 meters, has a public price of 114,500 yuan.
The green water ghost, with a diving depth of 1,500 meters, has a public price of 80,000 yuan.
Not to mention.
The green water ghost has to beat fifty fathoms in terms of error, energy storage, and appearance.
This feeling.
It's like taking a 400,000 BMW X3 and a 300,000 Porsche Cayenne into a ring. They are almost killed in all directions, but the price is still more expensive than their opponents, so they can't beat them at all.
"Notice to go on."
"This year's Double 11 and Fifty Fathoms will issue 20,000 yuan coupons.
"Free 2 watch straps, exquisite diving gift box, 2-year extended warranty service."
"You can't fight Jian Jia head-on."
"Then we, Blancpain, must take the route of being close to the people...We must let Longguo consumers deeply feel our enthusiasm, our service, and our sincerity!"
The president of Blancpain Asia gritted his teeth.
.??"
The higher-ups were dumbfounded.
In Longguo, Blancpain has always been known for its superiority, ungroundedness, big shop bullying, and indifference to consumers.
Suddenly going to be close to the people... This gap is too big!
Jianjia Workshop.
Everyone is waiting for the results of the lottery.
"Mr. Gu.
"From the perspective of scarves, our price war is very effective."
"Omega, Blancpain, Zenith, Bulgari, IWC... These Swiss brands, whose main products range from 50,000 to 120,000, have all been hit by nuclear bombs.
"They insisted on not lowering the price, but life is not good, and they are all engaged in crazy activities, and the starting price has dropped by 10,000 to 30,000."
Aunt Liu said incredulously.
Swiss watch brand.
One mouthful of "artisan craftsmanship", one mouthful of "hundred-year inheritance", has always been aloof, rarely engages in activities, and treats consumers in Longguo as leeks.
This time it's all right, being attacked by the green water ghost, one by one immediately flattered the consumers of Longguo.
"Ha ha..."
"I don't know how much profit these Swiss big names have absorbed from our Dragon Kingdom over the years."
"Seeing their distressed appearance is really relieved!"
Yao Liping said.
As the Queen of Brocade, she never waits to see foreign brands, and she also likes to see Swiss watches in a mess.
"The green water ghost is just an appetizer."
"Jianjia watch will launch a high-end product in the future to seize the market above 500,000."
"The good days of the Ruishi watch brand are still to come."
(Do you Zhao) Gu Bai smiled.
Mechanical watches, a huge market worth hundreds of billions of dollars, among which the mid-to-high-end segment has been firmly dominated by the Swiss watch industry.
It is inevitable for Jian Jia to occupy the mid-to-high end and compete with Swiss watch industry.
He wants to use price war.
Let Swiss watch industry feel the pain!
9 o'clock will come soon.
The lottery of 50,000 green water ghosts has ended, and the payment of 4 billion has been credited.
Gu Bai edited a scarf.
released it.
"Thanks to all consumers, the Jianjia Double 11 Seven-day Joy event has officially ended.
"Double 11 green packaging box, officially discontinued!"
"All the event items of Jianjia are sold out!"
"Birkin bag, sales, 1 billion!"
"Nail bracelet, 600 million!"
"Green Fragrance, 6.87!"
"Victoria's Secret underwear, 1 billion!"
"Perfume No. 5, 1.2 billion!"
"Red Diamond Saber, 1.545 billion! (including scabbard)"
"Submariner, 4 billion!"
"Total sales, 10.725 billion yuan!"
"Congratulations Jian Jia, double 11 sales exceeded 10 billion, see you on Double 11 next year!"
Released with the bib.
The entire luxury circle once again ushered in an earthquake.
A company established less than a year ago, sold only 7 single products on Double 11, and the sales exceeded 10 billion, which is nothing to worry about. .