Luxury Goods: From Handicraft Workshops To Domination Of The World

Chapter 169 Bringing The Luxury Gene Into The Sporting Goods World, The Embarrassing Women's Sw

Place the workshop.

Gu Bai held a mobilization meeting and announced the news of entering the swimsuit market.

"President Gu..."

"We entered the swimsuit field, isn't it, a little bit too sudden?"

Aunt Liu spoke first.

Now the entire company is focusing on the mechanical watch market, and it feels quite outrageous to suddenly enter the swimsuit market.

"Is such that."

"Patek Philippe, the craftsmanship is too complicated, it is difficult to mass-produce it temporarily, and it needs to be considered in the long run."

"The World Swimming Championships is about to start, attracting global attention."

"And I think, the influence and scale of the sports market...everyone should be well aware of it."

Gu Bai explained lightly.

Victoria's Secret underwear became an instant hit, thanks to the popularity of the Champions League.

The sports market, from popular football, basketball, tennis, swimming, to niche curling, skiing, etc., has a market size of more than 10 trillion.

Jian Jia only needs to get a share of the pie, and he can make a lot of money.

"Sports market."

"It is indeed much larger than the traditional luxury market.

"According to my observation, luxury brands such as LVMH, Gucci, Balenciaga, and Hermès are all investing in the sports field."

"The only problem with 01 is that the price of sports brands is relatively low, which can easily affect our image of Jianjia."

Yao Liping spread out a note and said seriously.

sports brand.

Adidas, Naigou, Reebok, etc., are considered good brands in the eyes of the general public.

But among luxury brands, sports brands have a low taste.

"That's not a big problem."

"The sports market has always followed the cheap route."

"But we are Jianjia, the market leader, and we can inject the genes of luxury goods into the sports market.

"Sell sporting goods at luxury prices!"

"Our sports strategy is ----- luxury sporting goods!"

"As for the swimsuit, it's just a small experiment."

Gu Bai said slowly.

He glanced at Yao Liping appreciatively, this Empress Yunjin is quite knowledgeable.

Luxury.

The simplest label is just one word, expensive.

How to sell expensive?

One of the easiest ways is-recognition.

swimsuit.

For the general public, they don't care about technology, they don't care about how fast they swim, but they care about their appearance.

In this world, swimsuits are almost one style, wrapping around the body.

The only difference is the sleeve length and leg length.

This caused it.

Unless you're a professional, you don't care about expensive swimsuits at all.

"For the sake of recognition."

"Our shark skin fabric will be upgraded to a certain extent, in which ultra-fine colored silk threads are sewn.

"Black cloth, sewn with copper-colored silk threads, the black is shining with copper-colored luster, named - black copper shark skin cloth."

"Black cloth, sewn with silver thread, named - black and silver shark skin cloth.

"Black cloth, sewed with gold thread named - black gold sharkskin cloth.

"With these three kinds of cloth."

"We develop a series of swimwear, bikini products."

"As for the research and development of the three kinds of fabrics, I already have a preliminary idea, and there is Sister Yao, and you will be responsible for the follow-up.

Gu Bai announced the plan.

The fifth-generation sharkskin fabric has strong scalability, and adding some colored threads will not affect the performance, but will greatly increase the recognition.

Compared with the shark skin in the previous life, the shark skin in this life is not only advanced in technology, but also in appearance.

Just imagine.

At the World Championships, a group of players wearing black gold sharkskin swimsuits, like a group of bloodthirsty sharks, galloped in the swimming pool.

How will the world be shaken?

And how popular will this kind of swimsuit be?

Finished.

The whole factory was up and running immediately.

The production of shark skin cloth was not as smooth as expected.

Gu Bai is not surprised by this either.

5th generation shark skin.

It is originally a high-tech fabric, and it is reasonable for the workers to be unfamiliar with the process.

The solution is also very simple, which is to temporarily reduce the technical requirements.

Sharkskin in black copper.

Substantial reduction, reduced to the third generation shark skin standard [in order to produce as soon as possible.

Sharkskin in black and silver.

Moderate deletion, reduced to the 4th generation shark skin standard, to speed up.

Sharkskin in black gold.

Maintain the 5th generation shark skin standard and strive for perfection.

In this case.

The technical content of the three shark skins is also in line with the market positioning of the three fabrics.

at the same time.

The women's swimming team in Xihang City is receiving a batch of swimsuits from the swimming team's sponsor, Naigou Company.

"Coach, the quality of our swimsuits is really getting worse.

"Some places are still drawn, and the textile precision is very low. It is easy to soak in water after entering the water, which will affect swimming performance."

"Naigou is really going too far!"

Check out the swimsuits.

Fu Yuxiang clenched her pink fist and said a little angrily.

Don't underestimate the influence of the swimsuit, it is very likely that it will slow down the players by a few tenths of a second, and on the stage of the World Championships, 0.1s often determines the difference between the champion and the runner-up.

"Yeah, what quality is this?"

"Coach, Naigou is too bad!"

"Wearing this kind of clothes and going to the World Championships is equivalent to being born a few beats slower than others..."

"I suspect it was intentional. Naigou is a North American company that deliberately gave us rubbish swimsuits to lower our swimming performance in Longguo..."

"Coach Luo, we need to change our swimsuits!"

"Wearing such a swimsuit, how about winning glory for the country?" 163 "Wearing a swimsuit that is resistant to hooks, it is really difficult to get the first place..."

"This World Championships will be held in China. I think Naigou is doing it on purpose to embarrass us."

"Naigou, you're here to make trouble!"

The other girls also complained.

Swimsuits are for them.

Just like weapons are very important to soldiers.

How do soldiers win when they go to battle with dumb weapons?

"Hey"

"Everyone, don't get excited, people from the General Administration are also communicating about this matter...

The coach in their mouth.

Coach Luo Wenjuan, a former legend in women's swimming, spoke comforting words.

She cares more about the swimsuit than the team members.

But why...

There is no leading swimwear brand in China, and the world's three giants of swimwear, Adidas, Naigou, and Mizuno, only use the top swimsuits for domestic athletes.

Then use the next few swimsuits for athletes from other countries.

This is also impossible.

"This year, I guess it's enough..."

"I hope that next time, we Longguo will have our own excellent swimwear brand."

Coach Luo Wenjuan sighed bitterly.

There is no local excellent swimwear brand, so that even the national swimming team is controlled by others.

Wear second-class swimsuits.

Girls and boys of the national swimming team, it is really difficult. .