togophonebook Chapter 176 The Brocade Color-Block Jacket Is Born, The Marketing Plan For The World Championships,
Chapter 176 The Brocade Color-Block Jacket Is Born, The Marketing Plan For The World Championships,
"What...Director Cao...
"You mean, you want to use this kind of clothing as the national team's dress?"
After a while.
When Director Cao called Fu Yuxiang to the office and put forward his idea, the girl said in shock.
"Yes, Yuxiang."
Director Cao took a sip of tea and nodded in satisfaction: "This suit of yours has a stylish and dynamic appearance, and the three-color block design is even more stunning, which is very suitable for athletes.
The more he looked at this set of clothes, the more he was satisfied, and the more he looked at it, the more he liked it.
I don't know how many times better than tomato scrambled eggs.
"correct."
"What brand of clothes are these? Contact the manufacturer immediately and order 500 sets first."
Director Cao waved his hand.
National Aquatics Center, subordinates, swimming team, diving team, synchronized swimming team.
Athletes and staff, more than 200 people, 500 sets of dresses, just two sets for one person.
"Well……"
With a strange expression on Fu Yuxiang's face, he whispered: "Director Cao, this dress may be a bit expensive... Its fabric is a kind of blended brocade."
Brand aside.
The brocade alone is surprisingly expensive, and every inch of brocade is worth every inch of gold.
The brocade on the market costs 8,800 per meter, and a set of silhouette coats will cost four to five meters of material, which is the fabric cost of 40,000 yuan.
"Hey... no wonder it's so bright!"
Director Cao suddenly realized.
At first glance, he was completely attracted by the artistic three-color block design, and then he noticed that Fu Yuxiang's clothes were made of high-end brocade fabric.
"Also, Director Cao, the brand of this dress...you are very familiar with it, it is Jian Jia." Fu Yuxiang added another knife.
"Jianjia․․...poof..."
Hearing this name, Director Cao almost spit out 01 tea.
Previously, Jian Jia's swimsuit cost 10,000 yuan, which cut off the swimming team's 10 million yuan at once, and now it still makes him feel distressed.
Now Jian Jia's cloud brocade jacket, God knows how scarce it will be.
"Jian Jia's words."
"Their Victoria's Secret underwear is also made of Yunjin, a few palm-sized fabrics, which sell for more than 20,000 yuan.
"Such a big cloud brocade jacket, the price is skyrocketing, right?"
Coach Luo Wenjuan on the side was also stunned.
well...
Jian Jia, a set of jewelry sells for 15 million yuan, and a saber sells for 15 million yuan. The pricing highlights the humanity of a man.
Buying 500 sets of brocade coats, is the price skyrocketing?
"It's going to be difficult."
Director Cao has a toothache.
Yunjin jacket, I really like it if I like it.
The price is probably too expensive.
"never mind.…"
"Let me contact Jian Jia first. I hope Mr. Gu can give us a discount."
"After all, this is the World Championships. Our athletes wear Jian Jia jackets, which can be regarded as an advertisement for Jian Jia."
"Got to give us a good deal?"
Director Cao picked up the phone.
Jianjia Workshop.
A meeting is taking place.
In the conference room, several sets of oversized silhouettes and three-color block style jackets are being displayed, which are exactly the design of Gu Bai yesterday.
"Mr. Gu."
"This kind of coat is avant-garde, unconventional, has a strong visual impact, and has an artistic accent."
"Its fabric is full of high-end brocade."
"If it is introduced to the market, it must be very popular!"
Aunt Liu was the first to speak.
She went out yesterday, just came back today, and found that Gu Bai has designed a new set of clothes, and the effect is very beautiful.
"Mr. Gu, Mr. Liu..."
"According to employee surveys, this three-color-block style is very popular.
"Especially Tang Xin's group of students, they admire this style very much and think it is a very advanced art."
"Although this dress is designed for Fu Yuxiang, many boys miss him very much!"
Yao Liping opened a notebook and said.
Yesterday afternoon, she did a survey on the interior, the three-color style coat is very popular!
"This dress."
"It's a little bit sporty, a little bit cool, it's a trendy brand of clothing, so it can be worn by both men and women."
"The name of the product will be—Wei Jin Yu Tuo Jacket."
"Pricing, just a little cheaper, tentatively set at 50,000/set."
Gu Bai thought for a while and said.
A set of Victoria's Secret underwear, a few palm-sized fabrics, sold for 20,000 yuan per set.
The cloud brocade color-block coat is also made of cloud brocade fabric, so it will cost one hundred thousand and two hundred thousand.
But the leeks of the rich have to be cut.
Middle-grown leeks should also be cut.
Although the price of 50,000 yuan is a little cheaper, it is aimed at the vast middle-class market, and the profits are definitely very lucrative.
Product details finalized.
Next is marketing.
"I think we should ask Fu Yuxiang to speak for her. This girl has a good image."
Yao Liping suggested.
"I don't think it's better to let He Wen and the others come to a catwalk. A group of international supermodels are wearing color-block jackets. They are absolutely stunning!"
Aunt Liu suggested.
"Mr. Gu, why don't you release another MV, you write the song and I shoot it..."
Zhang Dao said eagerly.
Everyone chattered about it, and it was nothing more than the old routine of endorsement, hype, and MV.
Gu Bai tapped the table lightly with his fingers, also lost in thought.
Colorblock jacket.
It was launched too hastily, but it was temporary, and no suitable marketing direction could be found.
"Jingle Bell..…"
At this moment, the phone rang, and Gu Bai glanced at it, and it was the phone number of Director Cao of the sports department.
Pick up your phone, get on the phone...
Then...
Gu Bai's expression became strange as soon as his eyes were fixed.
...
"what?"
"Director Cao, has this clothing of ours been selected as the national team uniform?"
Gu Bai was stunned.
These years, the national team dresses have always been scrambled eggs with tomatoes, why have they changed their tastes this year?
But it soon became clear that it was that girl Fu Yuxiang, wearing a color-block jacket, that caused an "earthquake" in the swimming team.
"Boss Gu."
"How much is a set of your clothes? The national team plans to purchase 300 sets."
Director Cao asked.
It was originally planned to purchase 500 sets, but now 200 sets have been cut directly.
"Eh, Fangtao."
Gu Bai said truthfully.
"puff"
Director Cao sprayed out a sip of tea, 300 sets, 50,000 sets, which is 15 million funds.
The national team does not have many commercial contracts, and most of them rely on funding from above.
If the leader knows that the national team has purchased a batch of luxury clothing with 15 million funds, I am afraid that his position as director will not be secure.
"President Gu..."
"See if you can give me a discount, our national team wears Jian Jia's clothes, it's also an advertisement.
Director Cao continued.
Generally speaking, the clothes of the national team are sponsored by sponsors and do not need to spend money.
But Jian Jia and the national team did not sign a sponsorship contract.
And the clothes are too expensive!
"this..."
Gu Bai wanted to laugh a little bit. He was worried about the color-block coat and couldn't find the marketing direction.
This good guy, he was dozing off and someone gave him a pillow!
Swimming World Championships.
It was held in China for the first time, and the attention was already high. If the color-block jacket, like the sharkskin swimsuit, can catch the heat of the World Championships, then it is afraid that there will be no sales.
As for the clothing cost of the national team, it is nothing compared to the advertising effect.
"Director Cao, let's get a 10% discount."
Gu Bai thought for a while and said.
Even if this batch of clothes is given to the national team for free, Jian Jia is still earning blood, and the 10% discount is just a symbolic fee.
Thieves don't go empty-handed, so do business, you have to earn a little bit if you earn more or less.
"One off..."
"Mr. Gu, having a company like Jian Jia is truly a blessing for the country's sports."
the other side.
Director Cao was very excited, Jian Jia's products could not be bought at normal prices.
In the end, I gave the national team a discount, which is really sincere!
hang up the phone.
Gu Bai announced the news, and the meeting room was full of excitement.
"My God..."
"Our Yun Jin from the Dragon Kingdom is going to the World Championships!"
"This time, audiences all over the world will see the magnificence of our Dragon Country Brocade..."
"The lads of the national team, the little girls 690, are originally handsome men and half women. When they put on the color-block coats of reeds, they may immediately turn into male models and female models..."
"That's right, the World Championships site is probably going to be a catwalk site!"
"Sun Yang, Ning Taotao, Fu Yuxiang... These high-value athletes, if they wear brocade jackets and appear at the World Championships, they will definitely amaze the world!"
"That picture shouldn't be too beautiful..."
"This time the World Championships, our Longguo Yunjin, our Jianjia products, and our athletes must deeply shock the audience this time.
"And shark skin swimsuits, but high-tech swimsuits!"
"National team, come on!"
"I have a hunch that this World Championship will be recorded in the annals of history."
Everyone discussed.
This time around the world championships, there are shark skin swimsuits and cloud brocade jackets, and everyone is undoubtedly full of expectations.
Xihang Airport.
As the World Championships approached, one flight after another, carrying athletes from various countries, arrived at this airport.
Swimming World Championships.
Not only a sports event, but also a fashion feast. The clothes, clothing, shoes and socks of athletes from all over the world will become the objects of global media attention.
click, click, click
At the exit of the airport, countless reporters frantically pressed their spotlights, snapping photos of athletes from all over the world.
Gucci!
Ralph Lauren!
ZARA!
Uniqlo!
Levis!
Resistant to the hook!
Adi!
Reebok!
The logos of various luxury goods and fast-moving consumer goods clothing brands are constantly captured by the camera.
among the crowd.
A big foreign girl with fluttering blond hair and sapphire eyes walked out of the airport gracefully.
Dressed in a small green fragrance, with feet ten centimeters high and hating the sky, super black sunglasses, and a very cold expression on his face, he walks with a shake every step, with an aura of a fashion queen
"What, Fashion Devil, editor-in-chief of VOGUE magazine, Miss Megan Fox."
"Come to watch the World Championships too?"
See this figure.
A reporter said in shock. .