togophonebook Chapter 168: Go To North America And Reap The Fruits Of Victory!
Chapter 168: Go To North America And Reap The Fruits Of Victory!
On July 12, 2008, the international mobile phone market was in full swing.
Huanyu Technology is leading the way, and Dami Technology, Transsion Technology, and Apple are competing in the low-end market.
Smartphones with full touch screens seem to have become the trend of the mobile phone industry all of a sudden, and everyone from Motorola, Ericsson to small manufacturers are chasing after them.
However, the international stock market has shown the trend of falling stars, and the stock price of General Motors has fallen to the lowest level in 50 years, looming bankruptcy crisis.
Until now, everyone believes that the end of the subprime mortgage crisis does not mean the arrival of a happy life, but the arrival of another crisis. More than half of the top ten financial groups in the United States have entered the financial market. Thinking of being tied up on this wrecked ship and unable to move, especially the Morgan consortium, two-thirds of the funds have already entered the market.
The current situation is very delicate. Once the consortium sells off one after another, what awaits them will be a catastrophe, because the consortium represents the weather vane.
Therefore, in order to reduce losses, they can only sell a little bit and want to withdraw funds, but this speed is undoubtedly slow compared to the flow of more than ten trillion US dollars. At least before the end of the year, these people are impossible Sold out.
What they don't know is that this is only the beginning of the financial crisis, not even the middle.
For Xia Guo, Yanjing International Airport.
A private jet engraved with starry patterns took off from the market, drifting away, heading towards America on the other side of the ocean.
Not only Tang Tian, the leader of the Star Consortium, but also Wei Jianjun, the boss of Xia Guo's second private car company, were on board this private jet.
Both of them went to America with the great mission of historical revival to acquire well-known automobile brands.
The only difference is that what Tang Tian wants is not just a car brand, but General Motors, one of the world's four major car manufacturers.
"Old Wei."
"I heard that you recently got the title of a troublesome president?"
Tang Tian, who was leisurely sipping tea, couldn't help laughing.
Hearing this, Wei Jianjun showed bitterness on his face, and said helplessly, "Young Master Tang."
"Don't run on me, if I hadn't been too old-fashioned in the past, I wouldn't have known that there are so many people who eat inside and out in the company.
"It seems that the development of the Great Wall is not as fast as that of Jili. The biggest reason is that I am not as good as Li Shufu."
After returning to China in April, Wei Jianjun took the share power of attorney from Star Investment and became the agent holding the largest share of Great Wall Motor.
Holding more than 80% of the shares of Great Wall Motors, Wei Jianjun started a drastic road, first hired a team of internationally renowned managers to sort out the company from top to bottom, and then got excellent executives from Michael Page Candidates.
It's a pity that his actions did not get the support of Great Wall Motors. More than two-thirds of the middle and senior executives opposed this action and repeatedly created conflicts, which made it difficult for the internal clean-up action to enter a critical period.
This made Wei Jianjun extremely annoyed. It was not until Xingchen Investment put some information in front of his eyes that he hired a professional accounting firm to check all the accounts of Great Wall Motor. There are more than a hundred cases of seeking personal gain.
What's more, a company was established directly outside, which is responsible for selling inferior goods to Great Wall Motors at the price of high-quality goods.
Corruption is rampant from top to bottom.
According to the statistics, in the past eight years alone, the embezzled funds of Great Wall Motors have exceeded 30 billion, which makes people feel horrified!
There were no less than 200 middle and senior executives sent in alone, as many as a thousand managers were dismissed, and no less than 2,000 bottom-level employees were dismissed.
It took a full three months to reorganize the top and bottom of the Great Wall, the team of professional managers began to operate, and executives entered the positions one by one.
In just a few days, Great Wall Motors has taken on a completely new look, and Wei Jianjun can truly be said to be like an arm.
"okay."
"Talk about your preparations first!"
Waving his hand, Tang Tian has no interest in these nonsense things.
"yes!"
Wei Jianjun looked solemn, and quickly replied: ".
"Great Wall Motors has now been reorganized into Great Wall Group, with five subsidiaries under its jurisdiction."
"Currently, we have withdrawn two-thirds of our investment in the field of cars, and retained the original funds to continue to produce and optimize the two cars, the Great Wall Renowned and Great Wall Elf. The remaining funds except one-third Transferred to the research and development of the Great Wall Cannon, one-third entered the Haval Motor Company."
"Haval Motors has set up a dedicated SUV design and research workshop. Regarding the Haval SUV, we named it the first generation, which is H1.
"The H-series SUV mainly targets compact models, the newly added F-series targets small-sized vehicles, and the G-series targets medium-sized vehicles.
"As for the medium and large ones, at present, we don't plan to develop them, but JeeP is responsible for the production and development."
"Not only that, but the current main focus is on the H series and F series, which is also the focus of Great Wall in the $UV field in the next five years."
"The brand-new H2 series, after we plan to acquire Jeep, combine their technical data for research and development."
"In addition, with regard to the styling team, we plan to follow the example of Geely and set up a styling design center overseas and a styling design center in China. Combining the characteristics of domestic and overseas, we strive to meet the needs of Eastern and Western users."
For Wei Jianjun's current words, Tang Tian expressed his appreciation.
These words are completely different from the previous ones with black eyes. This is the attitude of people who want to do things.
What kind of advantage does Great Wall Motor have, that is, it is famous for its outstanding performance in the field of pickup trucks, otherwise, it would not be possible to become a giant of domestic pickup trucks, export them to Europe, and even drive the overseas sales of mid- and low-end SUVs.
This advantage needs to be utilized, mainly sticking to models below 150,000, that is, compact and small SUVs.
After making money, when you have the strength, you can explore models with a price of 200,000 yuan.
Furthermore, after the acquisition of Jeep, Jeep itself is positioned as a mid-to-high-end price model, so there is no need to worry about the ten yuan.
"Lin Yu!"
"Tell me about Chrysler!"
Immediately, Tang Tian glanced at the little secretary next to him, and motioned.
"yes.
Lin Yu solemnly took out a document and read aloud: "In 1998, Daimler-Benz and Chrysler merged to become the Daimler-Chrysler Group, becoming the second largest automobile manufacturer in the world. "
"At that time, the DaimlerChrysler Group had more than 360,000 employees and an annual turnover of 150 billion euros.
"Ranked eighth in the 2007 "Fortune" ranking of the world's largest 500 companies."
"But it is a pity that this merger, which looks equal on the surface but is actually not equal, has planted disasters from the very beginning.
* In the second half of 2000, Chrysler suffered a loss of USD 1.8 billion. "
"Due to costs and other reasons, Chrysler has been losing money year after year, which makes Daimler overwhelmed."
"Due to unbearable Chrysler's huge losses, long-term profit prospects and heavy employee social security pressure, on July 3, 2007, the European Union officially approved Daimler-Chrysler to sell its subsidiary Chrysler at a price of 7.4 billion U.S. dollars. 80.1% of the shares were sold to Mather Burrows Capital Management, and the two parties reached an agreement on July 5, 2007."
"Cerberus Capital Management will inject $6.05 billion into struggling Chrysler and its financial services business and pay the remaining $13.5 to DaimlerChrysler."
"Currently, Daimler-Benz owns 19.9 percent of Chrysler, and Cerberus owns 80.1 percent.
The voice fell.
The expression in Wei Jianjun's eyes kept changing, as if he was digesting this important piece of information.
"hehe!"
Smiling slightly, Tang Tian said lightly: "Old Wei, in the fourth quarter of 2007, Daimler Benz's profit jumped to 1.7 billion euros.
"Now, I don't think I need to say more, you should also know the strengths of others."
"Um!"
Facing Tang Tian's gaze, Wei Jianjun nodded.
joke!
Daimler Benz, what kind of volume does that exist.
They are the parent company of Mercedes-Benz. In addition to owning Mercedes-Benz, the most successful luxury car brand in the world, they are also the most famous manufacturer of buses and heavy-duty trucks in the world. It is famous all over the world for its high-quality and high-performance automotive products.
In Xiaguo alone, the reputation of Mercedes-Benz is on par with Audi and BMW, far better than other luxury car brands.
But what made him a little embarrassed was the separation of DaimlerChrysler, which was once the world's second largest automaker.
Daimler-Benz is becoming more and more prosperous, while Chrysler is now on the verge of bankruptcy. How big is the polarization!
"Actually, in those ten mergers that year, Chrysler cheated Mercedes-Benz."
"Chrysler is mainly engaged in the automobile business, and is also involved in the production of yachts, steel, outboard propulsion and other businesses, as well as the production and export of military materials, transportation, finance, credit, leasing and insurance."
"There are only two categories of products, one is automobiles, and the other is Chrysler's financial business."
"Chrysler Financial and its affiliates provide Chrysler's customers with a variety of financial services, and that's where their descent into the abyss begins." Wholesale and retail financial services, leasing services, inventory financial services and consumer credit, and even autos leasing business. "
How can they support the operation of the company if a large amount of funds are released and cannot be recovered, not to mention, they also intervened in the subprime mortgage crisis. "
Speaking of this, Tang Tian showed a mocking look on his face.
The Big Three in Detroit: Ford, General Motors and Chrysler, except for Ford Motor, who has a wise guy like Old Bill, who withdraws early, sells excess car brands, and stabilizes the basic market. The other two are idiots who manage Qin goods.
0......
Under the influence of the Morgan consortium, GM was on the verge of extinction, and Chrysler completely collapsed on its own. Automobile companies involved in the financial field are out of the question.
"Master Tang!"
"In your opinion, is there any difficulty with this acquisition?"
At this moment, Wei Jianjun raised a sensitive question.
Looking at the deep eyes of the middle-aged man in front of him, Tang Tian shook his head and said with a smile: "You old Wei has thick eyebrows and big eyes, and you have a lot of thoughts.
"Let's put it this way, Chrysler CEO Robert Nardelli is a capable guy."
"Nardelli joined Chrysler in August 2007 as the company's chairman and CEO. Chrysler established its Asia-Pacific business headquarters in October 2007 and settled in Hongqiao Development Zone, Shanghai."
"This move is enough to prove Chrysler's strategic plan to comprehensively expand the Asia-Pacific market with the Xia country market as the core."
"Give him some time
In the meantime, he really might not be able to keep Chrysler.
"If it was just him, maybe the Jeep wouldn't be sold." 1
"But the problem is that there's Big Daddy behind the Chrysler!"
swish!!!
Wei Jianjun's eyes lit up, who was originally in deep thought, and he thought of Cerberus Capital.
"That's right."
Looking bright, Tang Tian continued: "Cerberus Capital holds 80.1% of the shares.
"He is the largest shareholder, and Daimler Benz also handed over the voting rights to Cerberus Capital."
"You must know that Cerberus Capital is one of the largest private investment institutions in the world, and has made major investments in more than 50 companies, and these more than 50 companies have created
With more than $60 billion in revenue, how could it possibly allow Chrysler to become a taint. "
0..
"Before departure, Star Investment has talked with Cerberus Capital and unanimously confirmed the decision to sell Jeep."
"For you, this meeting is just a formality. What you need is to sign as the chairman of Great Wall Motors and spend 800 million US dollars.
‘What? $800 million?
Wei Jianjun's eyes widened, and he couldn't believe it.
Prior to this, Chrysler did not sell Jeep for a price of 2 billion US dollars. The price of 800 million US dollars is too cheap.
"Hahaha!"
Tang Tian next to him couldn't know what he was thinking, he laughed and said: "Today is different from the past.
"Do you think the current Chrysler is still the former Chrysler?"
"There is no 800 million US dollars, maybe they can't support this goal."
There are some words that Tang Tian didn't say, even if there are 800 million dollars, Chrysler will still go bankrupt, but the time will be a little later.
It is hard to get back, Chrysler is not just a matter of funds, but more importantly, it is the shortfall left by so many years of lending.
In addition to the road of bankruptcy and reorganization, Chrysler has no other choice.
Moreover, America and Canada are also required to be willing to support behind and appease those creditors.
Prior to this, Star Investment also deduced the possibility of acquiring Chrysler, but finally chose to give up.
First of all, Chrysler Automobile only owns the three major automobile brands of Chrysler, Jeep, and Dodge, and is insolvent.
Another one, if General Motors is acquired, it is impossible for the North American side to allow Chrysler to fall into the hands of the Star Consortium. This involves heavy industry safety issues. After all, General Motors only
It is a pure automobile manufacturing enterprise, while Chrysler is also a military enterprise, producing aerospace parts.
Wei Jianjun heaved a sigh of relief after several news came out one after another.
As long as the car brand Jeep can be acquired, the shortcomings of Great Wall Motors will be complemented, and the advantages of SUVs will be greatly enhanced.
, In the professional field, Ji Li may not have the influence of the Great Wall.
SUVs are similar to pickups, and their customer base is also similar. With Jeep, an off-road brand with a huge influence in Xiaguo, Haval SUVs can also rise with the tide.
And take the top spot in the Xiaguo SUV industry.
On the other hand, Geely does not have a competitive product, and Volvo has limited influence in Xiaguo. It will take time to digest and become a foundation.
The big brother's Great Wall Motor was overtaken by Ji Li. This matter has always been a hurdle in Wei Jianjun's heart. He is very happy to be able to pass it at last.
Glancing at Wei Jianjun, who was sweet in his heart, Tang Tian shrugged his shoulders, feeling a little uneasy. In his opinion, hard power cannot represent development. A company can reach its peak.
The key is not hard power, but the combination of soft and hard. Compared with Li Shufu, Wei Jianjun is still a little worse.
It may be able to go to the extreme in a certain segment alone, but it lacks flexibility to be a comprehensive automobile manufacturer.
Geely is currently the only company in Xiaguo that is qualified to become a major global automaker, and has similar potential to Toyota, Ford, and General Motors.
This is crucial eight!.