togophonebook 170 users skyrocketed, and brands came to the door hoping to get the APP opening screen advertisemen
170 users skyrocketed, and brands came to the door hoping to get the APP opening screen advertisemen
Not only is this month's financial report relatively beautiful, but the recent data report from the Zhongzhe Power APP brought by the Network Technology Department is also very gratifying.
At present, the installed downloads of Zhongzhe Power APP have reached the threshold of 8 million.
The number of registered users also exceeded 7.5 million.
In less than a month, the reason for this achievement is "Ant Forest ~ Forest".
As soon as it went online, "Ant Forest" began to spread at a nearly "virus"-like rate, one spreads two, two spreads four-.
The main reason is that this game is too simple and over-the-top, and it's so fun to steal it. Generally, after a person comes into contact with it, he will take the initiative to give it to his friends.
It has been passed down from ten to ten, and it has been passed down like this, which has resulted in the current situation.
At present, the download volume of the Zhongzhe Power APP is still advancing at the rate of one million new users per day, and at the same time it tops the download list of multiple application malls on the day.
The network technology department couldn't handle such a huge amount of traffic, and the bandwidth increased again halfway through.
Even the number of people on duty in their department at night has increased from two to five. There is no way. If there is an emergency with this kind of user traffic, the two people will not be able to deal with it quickly.
Now there are so many users of Zhongzhe Power APP, and it is still expanding at such a rapid rate. Many companies have sent letters of cooperation, hoping to cooperate with people from the marketing department.
Can some advertisements be implanted on the Zhongzhe Power APP?
Today, the person in charge of the marketing department is full of emails as soon as he goes to work, and there are even many big-brand companies.
After thinking about it, he went to Qi Zhe's office.
As an electric power company itself, it has no business in media advertising, but the marketing department is really responsible for the negotiation and cooperation of advertising in other companies.
Therefore, he is biting the bullet and can only tell his email to the advertising departments of those companies.
"Assistant Li, please tell President Qi, I have some work matters and I want to find him.
"Okay, I'll let you know."
Saying that, Li Wanru picked up the landline on the table and called Qi Zhe.
"Mr. Qi, Minister Ma Xingwen of the Marketing Department has come to you for work. Is it convenient now?"5
"Okay Chief Qi.
After hanging up the phone, Li Wanru got up, then brought Ma Xingwen to Qi Zhe's office, reached out and knocked on the door, then pushed open the door.
"Minister Ma, please come in."
"Okay, trouble Assistant Li. 39
After coming to Qi Zhe's office, Ma Xingwen first said hello, then sat down and talked about it.
In the past few days, not to mention the various game companies that are keen to advertise, more than a hundred emails have been sent to his mailbox from serious companies, all hoping to get an opening of the Zhongzhe Power APP. On-screen ads or built-in ads.
And the prices are not too low. There are even one-week opening advertisements that offer millions. Those small companies, Ma Xingwen, didn't pay much attention to them, but he did notice some big domestic brands.
Even mobile phone manufacturers have come to them, and the most outrageous thing is that they have even found advertisements for female naïvetés.
After he came here to tell Qi Zhe, he hoped that Qi Zhe could make a decision. If the company has an idea in this area of advertising, the people in their marketing department will set up a subordinate group to be responsible for this area.
If Qi Zhe has no idea, he will directly reject it later.
But he estimates that Qi Zhe will definitely arrange to set up a group to deal with this matter. Now there are so many active users of the Zhongzhe Power APP every day, if nothing else, it is just a link to a certain treasure to sell mobile phones.
That one mobile phone can get a 5% cut. With so many daily active users, there will always be some who just need it and buy it.
Just hanging a link can make a lot of money, and these advertising spaces must not be wasted.
Just when Ma Xingwen thought so, Qi Zhe also gave his own answer.
"I'll handle it myself, you don't need to worry about it."
Although he was a little confused, Ma Xingwen nodded.
"Okay, Mr. Qi, then I'll go down first.
After Ma Xingwen left, Qi Zhe stretched out his fingers and tapped the table lightly.
The Zhongzhe Power APP can bring not only the two benefits of users and the expansion of the market later, the idle opening interface and built-in advertising space are vacant, if this is done well.
If it can be operated, it can increase a lot of income in a month. For Qi Zhe, it is completely unnecessary.
Therefore, Qi Zhe has already made a decision in his heart, that is, the open-screen advertisement can be operated, but the built-in advertisement space is fine, and that thing will affect the user experience a bit, and he cannot lose the big because of the small.
The opening screen advertisement is different, it just flashes for a few seconds when the APP is opened, and the user can also choose to select it.
Almost most of the APPs on the market now have open-screen advertisements, so the user's acceptance level is very high, and they are basically acceptable.
However, Qi Zhe will definitely control the choice of advertisements. In a word, high-end brands are required to place advertisements on the Zhongzhe Power APP.
This is related to the positioning of the enterprise. The enterprise positioning of Zhongzhe Power Group has always been high-end but the price is not high.
And for advertising, if users open the Zhongzhe Power APP and see what a mess they see, they cut a few knives to withdraw hundreds of dollars in cash, or if the prices of small commodities are greatly reduced, then the APP looks very low.
It does not conform to the brand positioning of Zhongzhe Power Group.
Therefore, Qi Zhe thinks that the most suitable ones are those of high-end luxury brands.
The users of those brands are very few, after all, they are very expensive, but when everyone hears those brands, they will know that this is a luxury, high-end product.
Therefore, Qi Zhe decided that the Zhongzhe Power APP only accepts advertisements from high-end luxury brands, and does not accept other advertisements.
In this way, the vast number of APP users see all major luxury goods when they open the APP, and then they will subconsciously put the brand of Zhongzhe Power into it when they use the APP again.
Substituting into the Zhongzhe Power Group, like those luxury goods, also belongs to the high-end high-end.
But the difference is that they can't afford those luxury goods, but as long as the electricity of Zhongzhe Electric Power is connected to them, they can choose Zhongzhe Electric Power, the same electricity price, and the old people are not deceived.
This is the role of psychological cues.
After the decision was made, Qi Zhe immediately thought of a person, James, the president of Adi's China area in Binhai.
It was a pleasure to cooperate with him last time, and we still maintain a cooperative relationship. The tooling of the front-line employees of the electric power operation department of Zhongzhe Power Group is provided by them.
.....for flowers.0
Although Adi is not considered a luxury product, it occupies the second largest market share of clothing, shoes and hats in the world.
This "wind" got James to let him out.
After thinking of this, Qi Zhe took out his mobile phone and gave James a call.
Maybe because Qi Zhe has a background in studying abroad and can speak fluent English, James has a good impression of him.
Just like Qi Zhe, if a foreigner can speak fluent Chinese, he will also have a good impression of that foreigner compared to other foreigners.
Not only this, but also the rapid development of Zhongzhe Power Group these days. James also sees it.
So after hearing Qi Zhe say that he wanted to invite him to dinner, he immediately agreed.
After hanging up the phone, Qi Zhe came to the cubicle in the office. There was a cloakroom in the rest room, and he bought a lot of expensive suits in it.
Qi Zhe doesn't like to wear it very much on weekdays, but he still has to wear it on some formal occasions.
...0
As a foreigner, James pays more attention to these superficial skills. After all, Qi Zhe has something to do this time, so he still has to do the superficial work.
He randomly found a dark blue suit and matched it with a belt that Gu Qinghan gave him from an unknown brand. Qi Zhe looked at himself in the mirror and looked like a business elite.
After a chuckle, Qi Zhe sent Gu Qinghan a message, and then he came to the company's parking lot.
At the Marina Peninsula Hotel, Qi Zhe had reserved a seat early. Not long after he sat down, James also came to Qi Zhe wearing a suit.
When the two met at the Adi Binhai headquarters last time, Qi Zhe was still wearing a casual shirt, this time he put on a delicate suit, and James also greeted with a smile.
"Wow, Mr. Qi looks very good in this suit."
He also gave a thumbs up.
Qi Zhe chuckled lightly and then greeted the waiter to start the pre-dinner snack, and the two chatted while eating.
James has been in the country for so long, and naturally he knows their habit, that is, if you invite dinner for no reason, you must talk about things, so he also said directly:
"Mr. Qi, I don't know what I need to do to invite me to dinner this time?"
He took out a napkin and wiped the corner of his mouth lightly, then Qi Zhe smiled.
"It seems that Mr. James has become accustomed to the way we Chinese people get along with each other. To be honest, I have a small favor that needs your help this time. 35
Although he knew there must be something wrong, James was still very straight, and nodded immediately after hearing that it was a little busy.
"Don't worry, Mr. Qi, you Zhongzhe and Adi maintain a good long-term cooperative relationship, and I will definitely do it if I can help.
Then Qi Zhe told James about his thoughts, hoping that he could speak out in the high-luxury brand circle. The advertising project of Zhongzhe Power APP welcomes these companies to submit operation plans.
ps: Thanks to the "Long Sleeping Addiction·W" boss for his support for urging more votes again, and thanks to the three bosses "wei..", "Silent Asking Results" and "Listen to You" for their monthly ticket support ten.